REMARK IS A NETWORK OF CONSULTANTS AND EXPERTS SPECIALIZED IN STRATEGY ADVICE BASED ON SOUND MARKET INTELLIGENCE, INDUSTRY AND SECTOR ANALYSIS
- Key market trends and developments
- Competitive analysis
- Supply and demand patterns
- Segmentation and audience analysis
Forecasting and industry outlook
- Research design
- Questionnaire development
- Focus group moderation
- In-depth interviews and desk research
Reports and recommendations
- Business plans
- Go-to-market strategies
- Target audience identification and analysis
- SWOT analysis
- Communication strategy development
- Communication and marketing plans
- Agency briefing and follow-up
- Strategic guidelines for creative implementation
Follow-up on implementation
Companies already operating in various industries including travel and tourism, leisure and hospitality, real estate, and telecommunications
New businesses in a variety of sectors, requiring investor presentations, business planning and financial feasibility services.
International organization involved in social and economic development programs targeting Lebanon individually or through Lebanese public institutions.
Lebanese public institutes and official organizations implementing new programs or international development programs across the country.
International market research and market intelligence providers with a limited presence in the Middle East and in need of market expertise and in-country representation.
Joumana Brihi created remark in 2009 after having worked for 10 years in the fields of strategic communication, marketing, market research and industry analysis.
Joumana has worked as an in-country research analyst with several international market intelligence companies including Euromonitor International and M-Brain. She has completed a large number of research reports and strategic plans for SMEs, startups and established companies, developing country and industry specific knowledge in the fields of travel and tourism, hospitality, real estate, consumer finance, consumer healthcare, consumer electronics and many more, covering 9 MENA markets.
She also worked as a full time strategic communication consultant for five years at a Lebanese owned regional strategic communication consultancy: S2C.
In recent years, Joumana has provided strategic communication and research services to various international development organizations including Mercy Corps, the UNDP, and the European Union. Her projects have aimed to help better understand the Lebanese macroeconomic environment, as well as the social fabric of the country and concerns among vulnerable communities; or in other instances to better communicate and reach out to a variety of stakeholders.
Joumana holds a Master’s degree in International Marketing Management from the University of Surrey in the United Kingdom. She was born and raised in Lebanon.